For your professional organization to be successful, your members have to be engaged. It’s a simple truth that, while seemingly obvious, deserves further considerations. What is your core goal as an association? Chances are that you are working toward some … Read More
How Goal Communication Can Help Your Association Grow Non-dues Revenue
Every association knows that membership dues are only a small part of the equation. In fact, an increasing number of associations are relying on non-dues revenue to meet their budget need. In many cases, this funding source now accounts for … Read More
4 Habits To Avoid With Membership Engagement
Member engagement is a fragile aspect of any professional organization. It requires time, effort, and consideration. And unfortunately, it can be easy to get wrong. There are a handful of practices that organizations can pick up as habits, thinking that … Read More
Creating Member Engagement Through Member Onboarding
Creating strong member engagement is a journey. It is not just a once-off task that associations can check off the list. It requires reliable and regular consideration and effort. And it starts at the very beginning of a member’s experience … Read More
How to Leverage Social Media to Grow Your Non-Dues Revenue
Chances are your association already has a social media strategy. Today, the medium is becoming absolutely invaluable in reaching new audiences and engaging your existing membership. But did you know it can make just as big of an impact on … Read More
How Leveraging Member Data Can Grow Your Non-Dues Revenue
Non-dues revenue is becoming increasingly important for associations across industries. In fact, a recent benchmark report found that this year, most associations expect this source to increase as part of their overall budget compared to previous years. In other words, … Read More
10 Best Practices to Improve Member Engagement at Association Events
For many associations, conferences are an integral strategy to increase member engagement and grow non-dues revenue. They offer an opportunity to get your most engaged members together in one space, while simultaneously showcasing your thought leadership and industry expertise. Of … Read More … Read More
The Statistics Behind Non-Dues Revenue
It is a problem that plagues every professional organization and charity. There is never enough money. Organizations have to cut back, scrimp, and save for every purchase and expense. But it does not have to be this way. Associations can … Read More
How to Improve Member Engagement Through Active Advocacy
Associations are held together by a single area of interest. Depending on your specific organization, that area might be a professional field of expertise, or an industry. If it’s the latter, chances are your association is directly connected to the … Read More
Member Engagement: What Members Want
Membership in an organization can seem like a roller coaster. After a big campaign, membership attendance skyrockets. Meetings are full and functions are bursting with energy. A few months later, though, it is a different story. Getting members involved feels … Read More