Defining Member Engagement

For every organization, member engagement looks a little different. Some see it as a greater number of members taking on leadership roles. Others simply care about attendance. There is no perfect definition of member engagement. And it is for this … Read More

How Historical Engagement Data Can Grow Your Non-Dues Revenue

Data matters. And yet, in the age of big data, it’s easy to get confused. As a result, too many associations fail to leverage the information they gather about their members into actual, tangible improvements. Take growing your non-dues revenue … Read More

Member Engagement

5 Ways Your Association Website Can Improve Your Member Engagement

Member engagement is key to success for modern association management. Acquiring new members matters little if these members don’t interact with you and each other, working together to advance the agenda and your association’s mission. That is true both in … Read More

How Membership Engagement Will Increase Member Renewals

For your professional organization to be successful, your members have to be engaged. It’s a simple truth that, while seemingly obvious, deserves further considerations. What is your core goal as an association? Chances are that you are working toward some … Read More

How Goal Communication Can Help Your Association Grow Non-dues Revenue

Every association knows that membership dues are only a small part of the equation. In fact, an increasing number of associations are relying on non-dues revenue to meet their budget need. In many cases, this funding source now accounts for … Read More

4 Habits To Avoid With Membership Engagement

Member engagement is a fragile aspect of any professional organization. It requires time, effort, and consideration. And unfortunately, it can be easy to get wrong. There are a handful of practices that organizations can pick up as habits, thinking that … Read More

Creating Member Engagement Through Member Onboarding

Creating strong member engagement is a journey. It is not just a once-off task that associations can check off the list. It requires reliable and regular consideration and effort. And it starts at the very beginning of a member’s experience … Read More

How to Leverage Social Media to Grow Your Non-Dues Revenue

Chances are your association already has a social media strategy. Today, the medium is becoming absolutely invaluable in reaching new audiences and engaging your existing membership. But did you know it can make just as big of an impact on … Read More

How Leveraging Member Data Can Grow Your Non-Dues Revenue

Non-dues revenue is becoming increasingly important for associations across industries. In fact, a recent benchmark report found that this year, most associations expect this source to increase as part of their overall budget compared to previous years. In other words, … Read More

10 Best Practices to Improve Member Engagement at Association Events

For many associations, conferences are an integral strategy to increase member engagement and grow non-dues revenue. They offer an opportunity to get your most engaged members together in one space, while simultaneously showcasing your thought leadership and industry expertise. Of … Read MoreRead More