Non-dues revenue is becoming increasingly important for associations across the board. In an age where just under than 50% of the average budget for most industry and governmental groups, alternative sources of revenue are only gaining in importance. That might … Read More
5 Underutilized Digital Tactics to Improve Member Engagement for Associations
The daily distractions of modern life represent the main competition for non-profit associations trying to reach and engage members. Cutting through these distractions and effectively engaging members requires associations to formulate viable strategies using new and traditional methods of engagement. … Read More
How Building Your Brand Can Grow Non-dues Revenue
Your association has a brand. That might be a surprising statement, especially if you’ve never actually spent budget or capital to build one. Still, it’s an important consideration as you look to grow your membership and build your revenue. Active … Read More
How To Build An Online Community
The need for connection and community is primal, as fundamental as the need for air, water, and food. —Dean Ornish Community is essential for the individual. It helps them grow and learn and succeed. And just as every individual needs … Read More
How to Improve Association Member Engagement Through UGC
For most professional associations, member engagement is key to success. Your most active members will be the most likely to stay with you, take advantage of professional development opportunities, participate in grassroots advocacy, and pay their membership dues. But, in … Read More
5 Reasons Your Association Should Offer Accreditation and Certification Courses
Professional associations are always looking for new ways to keep their members engaged and interested. The most popular way to do this is with large conventions and events, but these only boost engagement for attendees around the time the event … Read More
How Custom Mobile Apps Improve Member Engagement for Associations
Communicating and engaging members is of paramount importance for any association; as new methods of communications have evolved, associations also need to evolve. Specifically, what this means today is adopting mobile strategies. In this regard, let’s discuss how custom mobile … Read More
Defining Member Engagement
For every organization, member engagement looks a little different. Some see it as a greater number of members taking on leadership roles. Others simply care about attendance. There is no perfect definition of member engagement. And it is for this … Read More
How Historical Engagement Data Can Grow Your Non-Dues Revenue
Data matters. And yet, in the age of big data, it’s easy to get confused. As a result, too many associations fail to leverage the information they gather about their members into actual, tangible improvements. Take growing your non-dues revenue … Read More
5 Ways Your Association Website Can Improve Your Member Engagement
Member engagement is key to success for modern association management. Acquiring new members matters little if these members don’t interact with you and each other, working together to advance the agenda and your association’s mission. That is true both in … Read More