legis tracking

9 Strategies to Help Your Association Improve Member Engagement

9 Strategies to Help Your Association Improve Member Engagement.

In many ways, member engagement is the holy grail of association management. The sheer number of members matters little if these individuals don’t actually engage with your content and purpose, driving toward the agreed-upon goal of the organization.

That’s why we commonly come across clich├ęs like membership engagement is everyone’s job. Unfortunately, reality is not that simple. In fact, associations report consistently that a lack of effective communication is a major challenge to growing membership, while lack of membership engagement is the single biggest problem most associations fail today.

Solving that problem requires careful planning and action. Getting members of the community more involved cannot be achieved simply by hoping for the best. Instead, consider implementing the below 9 strategies to help your association improve its member engagement in 2018 and beyond.

More great articles

conference crowd

10 Best Practices to Improve Member Engagement at Association Events

For many associations, conferences are an integral strategy to increase member engagement and grow non-dues revenue. They offer an opportunity…

Read Story
member engagement

Member Engagement: What Members Want

Membership in an organization can seem like a roller coaster. After a big campaign, membership attendance skyrockets. Meetings are full…

Read Story
Advocacy

How to Improve Member Engagement Through Active Advocacy

Associations are held together by a single area of interest. Depending on your specific organization, that area might be a…

Read Story
Arrow-up